When I start including long tail keywords in my content, I got increased organic traffic and a high number of visitors. Even my content’s ranking on search engines was higher than before.
Do you want the same high results for your content?
Do you want to know how to use long tail keywords in your content to obtain excellent results?
This comprehensive guide will explain to you everything about long-tail keywords!
Keywords can be focus keywords, key phrases, broad keywords, secondary keywords, and long-tail keywords. All this poses challenges to the writers.
It is not just the keyword themselves. These tend to be quite straightforward.
It is often an odd combination of words in ways that are nothing but grammatically correct.
With the name of a state and city without any punctuation, all you get is the recipe for most weird sentences.
So, how to find such keywords and insert them into your content to obtain the best results?
What are Long Tail Keywords?
Long-tail keywords are one that doesn’t get searched as much as other keywords. But, they are more popular terms as compared to other keywords. It is because they are highly specific.
Most of the long-tail keywords include at least 3 words. However, this length alone does not define the keyword is long-tail or not.
Long-tail keywords are much easier to rank as compared to general keywords that are also known as head keywords.
If you have a new website, or if your site is not able to gain higher ranking, it may require continuous improvement and years of hard work to obtain high ranking for specific keywords.
But when you target less frequently search terms, you can easily get on the first page of Google.
Long Tail Keywords Examples:
Now, think about the phrase ‘content marketing.’ Ranking it is difficult, as it makes no specific sense for optimization purposes. It is because no intent can be accredited to this phrase.
Though the phrase or keyword is highly competitive and may generate immense traffic for websites ranking high for such keyword, in terms of conversion and competition, it is of no value to me.
On the other hand, ‘content marketing for my website’ is a clear and well-defined phrase that can bring you higher rankings.
Using such keywords, a person searching sites for content marketing would be able to find my site. This is a highly competitive keyword, and since it contains more than 3 words, so it is a long-tail keyword.
Similarly, ‘website design’ is a strong keyword. But it individually does not make a specific sense.
However, the keyword ‘content marketing for my web design website’ defines the meaning more clearly. Using the latter long-tail keyword is easier to rank high and can generate decent traffic for your site.
Why Long Tail Keywords are Important to Boost Conversions and Traffic:
When you target long-tail keywords rather than head keywords, it will help you bring in visitors that are interested in your product, service, or site for numerous reasons.
1. Long-tail keywords are much easier to rank:
The best part is that these keywords are quite easier to rank. There is high competition for common head keywords, but the competition is quite less for long-tail keywords.
For example, it is quite difficult to rank for ‘rice,’ but easier to rank for ‘vegan rice palette Chicago.’
2. Higher Targeted Audience:
Long-tail keywords are highly specific. In most of the cases, the users are willing to make a commitment or purchase. They are clear what they want and what are they looking for.
Any person searching for a general keyword, contrary to this, might not be able to offer preliminary research.
3. Cost-Effective Advertising:
Long-tail keywords can help you obtain more bangs for the advertising bucks if you use Google Adwords.
Keywords that are competitive tend to give you a higher cost on every click, but keywords that hold a low search volume are highly targeted and at the same time cheaper.
How to Find Long Tail Keywords?
Knowing how to begin is just 50% of the battle. Hence, with this in mind, here are our suggestions for discovering the best long tail keywords for your content.
1. Using the search tool on Google.com:
This might sound slightly weird, but actually, it is a simple and effective process. All you are obligated to do is to Google and begin the search for a simple term related to the market, business, product, service or niche.
Eventually, Google will automatically suggest you search terms. The search terms that pop up are one you must strongly consider targeting, as it is likely that are the commonly used terms.
2. Examining the Search Query Report:
The search query report is an incredible resource to determine long tail keywords. This report includes a list of search terms for your website showed up.
It is an excellent place to spot the already existing and searched long tail keywords and expand them.
3. Using keyword search tools available for free:
There are numerous keyword tools to search, like Keyword Spy, Keyword Eye, and SEMRUSH. You can use all such tools to perform a detailed keyword search plan.
Using such tools would also help you to keep a close eye on your competitors and to see which long tail keywords are generating them ideal results.
The information you obtain can help you refine some highly strong keywords for your business.
4. Using Related Searches from Google:
Just like suggestions made by Google on the search bar, the same principle applies to the search related to Google suggestions.
These related searches appear at the bottom of the search engine page. This way, you can obtain more personalized results for search queries made by you.
5. Mining Analytics:
With your analytics, you can obtain keyword phrases that bring visitors to your site. By searching through such keywords, you would be able to find numerous long-tail keywords that are driving traffic to your site.
Such keywords might be relevant to your business but are not targeted by just one page of your site. Might be your website does not have a page supporting the long tail keyword in the search result. Additionally, you can outline search for keywords including why, what, and more.
6. Browse sites like eHow:
There are numerous websites like eHow that are greatly fueled by keywords. Such websites use powerful algorithms to determine long tail keywords that can rank with hyper-targeted content.
This is an excellent methodology to follow if you do not have enough data sources and insanely profitable algorithms to your content. Browsing such websites for keywords can help you get keywords that can bring you numerous benefits.
Moreover, whatever you produce to target such keywords is quite lame.
7. Browsing Various Question and Answer Sites:
Question and Answer websites are an excellent source of long tail keywords. Yahoo Answers, Quora, Answers.com, LinkedIn Answers, and Askville by Amazon are some of such prominent sites.
Questions are great for long-tail keywords and can help you provide more obvious answers. After all, it is what people are looking for information and answers.
8. Browsing Wikipedia:
Wikipedia is one of the most optimized websites on the Internet. Definitely, it is up there with lots of long tail keywords. You can explore a lot by copying the on-page optimization process of Wikipedia.
When you conduct research around the base term, you must check the Wikipedia page. There are lots of headings in Wikipedia that can be translated into long tail keywords.
Also, you can conduct a page search for every page of your website. The page search can be for keyword and to see what other variations appear during the search.
Besides this, also check the bottom section at Wikipedia articles that are helpful to find a cluster of related terms.
9. Consider yourself as a Local User:
One major reason to use long-tail keywords is that it holds a high ability to land on the local scene. If your aim is to advertise to local consumers successfully, you need to think like a local search engine user.
In most of the cases, local people will search by adding a name of town or city they belong, or the nearest metropolitan area. In such instances, their search terms would tend to be long-tail keywords.
Marketers and advertisers often overlook such keywords as they generate low search volume. But if you want to magnify your reach to different geographies, then this is an ideal solution.
Long Tail Keyword Tools:
There are abundant of online tools that you can use to identify a list of long-tail keywords in your domain.
Google Adwords
One good place to start is the Google Adwords Keyword Planner.
You can begin using this tool by logging into your Adwords account and check for ‘Keyword Planner’ underneath the Tools tab. After this, you must select the option to search keywords according to the website, category, or phrase.
Mention the service or product you require including other vital parameters such as location, category, and more.
After entering all the information, this tool will generate a list of keywords for you. Also, it will tell you how intense competition these keywords have and how much traffic you can expect from pay per click.
This is an excellent idea to know the worth of each keyword and how intricate it will be to rank for each specified keyword in the organic results.
BuzzSumo:
BuzzSumo is another excellent tool to find appropriate keywords. You can log into BuzzSumo and enter the necessary details or keyword for which you want to obtain the results.
Now, you will be offered with a list of most shared content on the web related to your keyword.
SEMRush:
This is another great tool to find relevant keywords. This tool is available for absolutely free, and you can use it to find the right keyword at least.
You need to visit SEMRush and enter the seed keyword. This will not just help you determine a good keyword, but will also help you discover the keyword that has low volume.
In this case, you can rank high in less time by using such keywords. This tool also tells you about top ranking sites of a specific keyword.
How to Use Long Tail Keywords in Your Content?
Long tail keywords can provide you great results to a certain extent. But it is of utmost importance to naturally incorporate them into your content. Here are some tips you must know!
1. Optimize Content for Long Tail Keywords:
To make sure your long tail keyword brings you relevant results; your content must be specifically optimized for them.
The optimization must appear naturally. Otherwise, it would be deemed as poor quality content. Ultimately, this would affect your search rankings. Include long tail keywords in your content’s copy, meta description, and title.
2. Include it in the Headline:
Use long tail keywords in the headline that rocks and include words such as Why, How, Top, Best, and more. Place the target keyword in the first part of the headline. The headline must not be too simple and too short.
3. Including in Visual Content:
People tend to share, like, and read content that is shareable and visually rich. Add info-graphics, charts, images, and other elements to your post to make it more attractive.
When using visual content, you can include the long tail keyword in the caption and alt tag. This will help you obtain higher rankings in image search.
Also, use copyright free images. If this is not possible, you can mention the source at the bottom.
4. Maintain Appropriate Keyword Density:
The keyword density of long tail keyword must be appropriate in context to the total word count of the post. Insert keywords so that they do not affect the content’s quality.
Summing Up:
A long tail keyword is a great way to bring lasting benefits to your content. But it is essential that you make adequate and relevant use of such keywords in your content.
Follow the above-mentioned tips and ways to make efficient use of long tail keywords and obtain desired results.