When you go to a supermarket, you see a colorful banner with eye-catching slogans.
Even at exhibitions on trading products, there are numerous banners with persuasive and informative content that prompts or compels the buyer to buy that product.
The words are so convincing and with the right information, content drives the business.
The lifeline of a business is the content and to write content requires a lot of patience and understanding which appropriate words are to be used.
What is Compelling Content?
To get more readers to your website or to your business, there is a need to deliver quality content that compels the viewers to read till the end.
It should naturally attract the attention of the reader.
The world business is dependent on deploying skillfully crafted contents that has the art of generating leads.
So let’s review what are the points required for writing compelling content.
Ways to Write Compelling Content That Converts?
1. Identify the interests of the audience:
Audience needs and interests vary, so you as a writer need to identify those specificities.
Wondering, who is the audience?
They are a group of people having common interests and each group’s interests or needs varies.
Identifying those needs can be converted to goals, for you to focus on them.
2. Make changes:
When it comes to making changes in the lives of that group, your write up should provide motivation to them.
By acting as fulfiller, your content needs to make them exercise their activities relating to their needs.
The content that was written should be motivating, prompting them to take action making changes in their lives.
3. Provide reliable data:
If you need to make your content motivating, providing reliable data is the best way to convince the reader about the implications of the action.
How to do that?
Provide real life examples or those incidents that you have been exposed or what your friend shared with you.
Sharing such life examples witnessed or heard from peers or family would make them feel your transparency. Use that data to make it appealing and compelling.
4. Authenticate:
The most important component of compelling content is the reliability of information. So always be genuine in your approach and authenticate your work.
Presenting originality in your work is worth it, as you would surely have many followers.
By doing so, you are more likely to be admired for your originality.
5. Portraying:
You would have observed that if the information is presented in the form of pictures, you tend to remember well.
Same way presenting your views and ideas through the format of the story, the reader would be more interested and persuades to follow.
It is known that when a person reads, they are subconsciously a part of it, involving their emotional aspects making them imagining they are personally present.
6. Be unique:
Presenting unique content to the audience is sure to make you stand out. So come out with unique content that could be based on your experiences.
Because experience varies from one person to another, describing your experience would be original and unique.
It helps establish a relationship with the audience. So don’t hesitate to express your thoughts even though its unconventional.
7. Use a friendly tone:
Instead of writing in a formal way, make use of a friendly tone while writing.
It helps to bridge the gap between you and the audience like discussing issues over while having a cup of coffee.
People often tend to forget what you have said if you use a very formal mode of writing.
Use this tone for writing a business approach or tips for any process. Try out writing in a conversational tone that provides instructions and observe the changes.
8. Use short sentences, paragraphs:
It is generally noted that people reading long passages or long sentences tend to forget what was being said.
Writing in short sentences and being concise to the point is sure to deliver your message.
Shorter the message is quicker it gets registered in the mind. By the look of a long passage, audiences skip sentence and do not attempt to read through till the end.
Hence, all your efforts in writing the whole stuff would go waste.
9. Great beginning:
Normally, when the reader starts reading any content, the eyes start from the beginning of the paragraph.
Like said, the first impression creates an impression of your writing style. Make properly structured words for your opening paragraphs.
Use lively words or bring life to the beginning propelling the reader to get drawn to reading the whole without missing out.
10. Proper headings:
Like said before, writing in short paragraphs is essential. But to catch the eye of the reader, you would need to break up the contents to smaller points and provide proper headings.
You can even further breakdown to sub headings if the content is quite heavy or carries more weight.
By providing bold sub headings, the reader is directed through a structured format and can come back any time. So choose the right words to be an epic!
11. Be sincere:
Your article should be written with a passion that indicates your sincerity and love for the subject.
Only through passion can you find the right words to flow through your mind.
If there are right words, then you are sure to be captivating and compelling that draws in the audience.
Make your article stand out by providing sincere details.
12. Be humane:
Most of the time writing contents that shows you too had been vulnerable, would indicate you are sincere in your remarks.
By doing so, audiences get attracted towards your human nature and that’s the art of compelling.
It also shows you have been imperfect as a normal human being. This earns the trust of the audience at large.
13. Provide solutions:
Writing quality contents means that you are providing solutions to the needs of the audience.
Then, why not put forward questions?
Make them think through it. Give them a chance to understand what they need.
From this aspect, it implies that you are standing in their shoes and making them think through along with you.
14. Indicate Improvements:
Your content should relate to telling facts and indicating that not always achieving success is possible without making any efforts.
You would need to provide concrete facts on certain aspects to make the audience understand that writing for business does not always succeed.
But make the point clear, so that they know where they need to improve.
15. Get readers involved:
One of the best ways to get your reader on board is to ask them to comment on your article.
Also, you could invite them to provide suggestion and have a space for indicating or sharing their experience.
It is found that such an approach has brought in many groups of audiences who share and provide solutions as well.
Engage with your readers by getting them involved!
16. Giveaways:
If you have some funds then try to provide a small giveaway like e-books or access to exclusive contents to people who contribute sincerely and show passion.
This would draw in more good quality content. This would prompt them to show that they are part of a group who would be like mindedness.
17. Use stimulated words:
Writing content in a formal tone would definitely bore the audience.
Using words that personally touch the reader stimulates them to keep them engaged while reading through.
Make use of appropriate words that stimulate the brain preventing from being bored.
18. Review content:
Another best way to promote good quality content is to allow review through a third eye. This would help to remove redundant topics and rephrasing of some words.
Even structuring of sentences that may seem awkward can be corrected bringing more organization and realignment.
Such articles when reviewed again will bring fresh thoughts into and add more information.
19. Perform editing:
Once the content is written, it does not mean it’s perfect.
The formula to follow is that while preparing the content, let your thoughts flow and write them down.
Edit your article later on instead of editing immediately. It would hamper the flow of ideas or thoughts.
This way you can correct the grammatical errors, or any inconsistencies making it readable.
20. Be concise:
It is noted that writing long paragraphs don’t matter as the situations call for being concise and short.
No one has the time to read through pages and pages of content.
Writing to the point and being specific indicates you are thorough about the subject.
Concluding:
While starting to write content, keep yourself in the audience’s shoes and figure out what do they need. Then you start writing the content in simple language for a common person to understand.
Your content needs to drive the business or service generating trust to those who read.
So, start writing contents with these simple rules that are easy to understand and follow.
You need to provide value and inspire them to rethink what you have said. In due course, the content should be able to deliver results.